ABOUT b2R
Brooks to Rivers (b2R) is a multi disciplinary PR & branding boutique offering specialized branding consultancy to hotels, destinations and high end brands.
๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค (b2R)๋Š” ํ˜ธํ…”, ์ง€์—ญ, ๊ณต๊ฐ„, ๋Ÿญ์…”๋ฆฌ ๋ธŒ๋žœ๋“œ์— ํŠนํ™”๋œ ์ „๋ฌธ ๋ธŒ๋žœ๋”ฉ ์•ค PR ์ปดํผ๋‹ˆ๋กœ, ํ•˜์ด์—”๋“œ ๋ผ์ดํ”„ ์Šคํƒ€์ผ๊ณผ ๋””์ž์ธ์„ ํ†ตํ•ฉ์ ์œผ๋กœ ๊ณ ๋ คํ•œ ํ™๋ณด ์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ๊ตฌ์ถ•ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ง€์†์ ์œผ๋กœ ๋ณ€ํ•˜๋Š” ๋ฏธ๋””์–ด ํ™˜๊ฒฝ์„ ๊ณ ๋ คํ•ด ์ „๋žต์ ์ด๊ณ  ํ†ตํ•ฉ์ ์ด๋ฉด์„œ, ํฌ๋กœ์Šค์˜ค๋ฒ„์ ์ด๋ฉด์„œ ์ฐฝ์˜์ ์ธ ๋ธŒ๋žœ๋”ฉ์„ ๊ธฐํšํ•˜๊ณ  ์‹คํ–‰ํ•˜๋ฉฐ ํด๋ผ์ด์–ธํŠธ์˜ ๋ธŒ๋žœ๋“œ ์ž์‚ฐ(Brand Equity)์„ ์„ฑ์žฅ์‹œํ‚ต๋‹ˆ๋‹ค.

b2R offers specialized communications consultancy services across all PR fields to execute integrated marketing communications based on extensive relationships with the media, brand partners, celebrities and influencers. Provides creative contents that integrate strategic and comprehensive communication solutions and ideas responding to the new media landscape.

๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค๋Š” ์ „๋žต์ ์ด๊ณ  ํ†ตํ•ฉ์ ์ธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์œ„ํ•œ ์ฐฝ์˜์ ์ธ ์ปจํ…์ธ ๋ฅผ ๊ฐœ๋ฐœํ•˜๋ฉฐ, ๊ฑด์ถ•, ์ธํ…Œ๋ฆฌ์–ด, ์‚ฌ์ง„, ์˜ˆ์ˆ  ๋ฐ ๋””์ž์ธ ์˜์—ญ์˜ ํŒŒํŠธ๋„ˆ์‚ฌ๋“ค๊ณผ ํ•จ๊ป˜ ๋ธŒ๋žœ๋”ฉ ์ปจ์„คํŒ…์„ ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค. ๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค๋Š” ํ™๋ณด, ์†Œ์…œ ๋งˆ์ผ€ํŒ…, ์ปจ์ˆ˜๋จธ ์ผํŽ˜์ธ์„ ํฌํ•จํ•œ ์ „๋ฐฉ์œ„์ ์ด๊ณ  ๋‹ค๋ฉด์ ์ธ ํ™๋ณด ์„œ๋น„์Šค๋ฅผ ์‹คํ–‰ํ•˜๊ณ , ํด๋ผ์ด์–ธํŠธ๊ฐ€ ๊ตญ๋‚ด์™ธ ์‹œ์žฅ์˜ ๋ณ€ํ™”์— ๋Œ€์‘ํ•˜๊ณ , ์†Œ๋น„์ž์™€์˜ ์ ‘์ ์„ ํ™•๋Œ€ํ•˜๋ฉด์„œ๋„, ์œ„๊ธฐ์™€ ๋ช…์„ฑ์„ ์ž˜ ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ๋„๋ก ๋•๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

ABOUT b2R
Brooks to Rivers (b2R) is a multi disciplinary branding & PR boutique offering specialized consultancy to hotels, destinations and high end brands. 
๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค (b2R)๋Š” ํ˜ธํ…”, ์ง€์—ญ, ๊ณต๊ฐ„, ๋Ÿญ์…”๋ฆฌ ๋ธŒ๋žœ๋“œ์— ํŠนํ™”๋œ ์ „๋ฌธ ๋ธŒ๋žœ๋”ฉ ์•ค PR ์ปดํผ๋‹ˆ๋กœ, ํ•˜์ด์—”๋“œ ๋ผ์ดํ”„ ์Šคํƒ€์ผ๊ณผ ๋””์ž์ธ์„ ํ†ตํ•ฉ์ ์œผ๋กœ ๊ณ ๋ คํ•œ ํ™๋ณด ์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ๊ตฌ์ถ•ํ•ฉ๋‹ˆ๋‹ค. ์šฐ๋ฆฌ๋Š” ์ง€์†์ ์œผ๋กœ ๋ณ€ํ•˜๋Š” ๋ฏธ๋””์–ด ํ™˜๊ฒฝ์„ ๊ณ ๋ คํ•ด ์ „๋žต์ ์ด๊ณ  ํ†ตํ•ฉ์ ์ด๋ฉด์„œ, ํฌ๋กœ์Šค์˜ค๋ฒ„์ ์ด๋ฉด์„œ ์ฐฝ์˜์ ์ธ ๋ธŒ๋žœ๋”ฉ์„ ๊ธฐํšํ•˜๊ณ  ์‹คํ–‰ํ•˜๋ฉฐ ํด๋ผ์ด์–ธํŠธ์˜ ๋ธŒ๋žœ๋“œ ์ž์‚ฐ(Brand Equity)์„ ์„ฑ์žฅ์‹œํ‚ต๋‹ˆ๋‹ค.

b2R offers specialized communications consultancy services across all PR fields to execute integrated marketing communications based on extensive relationships with the media, brand partners, celebrities and influencers. Provides creative contents that integrate strategic and comprehensive communication solutions and ideas responding to the new media landscape.

๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค๋Š” ์ „๋žต์ ์ด๊ณ  ํ†ตํ•ฉ์ ์ธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์œ„ํ•œ ์ฐฝ์˜์ ์ธ ์ปจํ…์ธ ๋ฅผ ๊ฐœ๋ฐœํ•˜๋ฉฐ, ๊ฑด์ถ•, ์ธํ…Œ๋ฆฌ์–ด, ์‚ฌ์ง„, ์˜ˆ์ˆ  ๋ฐ ๋””์ž์ธ ์˜์—ญ์˜ ํŒŒํŠธ๋„ˆ์‚ฌ๋“ค๊ณผ ํ•จ๊ป˜ ๋ธŒ๋žœ๋”ฉ ์ปจ์„คํŒ…์„ ์ง„ํ–‰ํ•ฉ๋‹ˆ๋‹ค. ๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค๋Š” ํ™๋ณด, ์†Œ์…œ ๋งˆ์ผ€ํŒ…, ์ปจ์ˆ˜๋จธ ์ผํŽ˜์ธ์„ ํฌํ•จํ•œ ์ „๋ฐฉ์œ„์ ์ด๊ณ  ๋‹ค๋ฉด์ ์ธ ํ™๋ณด ์„œ๋น„์Šค๋ฅผ ์‹คํ–‰ํ•˜๊ณ , ํด๋ผ์ด์–ธํŠธ๊ฐ€ ๊ตญ๋‚ด์™ธ ์‹œ์žฅ์˜ ๋ณ€ํ™”์— ๋Œ€์‘ํ•˜๊ณ , ์†Œ๋น„์ž์™€์˜ ์ ‘์ ์„ ํ™•๋Œ€ํ•˜๋ฉด์„œ๋„, ์œ„๊ธฐ์™€ ๋ช…์„ฑ์„ ์ž˜ ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ๋„๋ก ๋•๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.


Directors
As a branding & creative director, You orchestrates multiple integrated marketing campaigns for world’s leading destinations, luxury hotels and high-end brands.  b2R is teamed up with each expert from marketing, business consulting and creative design and provides professional, passionate and insightful communications consultancy.


์œ ์€ํ˜œ ๋Œ€ํ‘œ๋Š” ๊ตญ๋‚ด์™ธ ๋‹ค์–‘ํ•œ ํ˜ธํ…”๊ณผ ๋ฆฌ์กฐํŠธ ๋ฐ ์ŠคํŽ˜์ด์Šค์˜ ๋ธŒ๋žœ๋“œ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์ „๊ฐœํ•˜๋ฉฐ, ๊ฐ ๋ธŒ๋žœ๋“œ์˜ ์ฒ ํ•™๊ณผ ๊ฐ€์น˜, ๊ณ ์œ ํ•œ ์Šคํƒ€์ผ์ด ๋‹ด๊ธด ์ง„์ •์„ฑ ์žˆ๋Š” ํ•ต์‹ฌ ์—์„ผ์Šค๋ฅผ ๊ฐœ๋ฐœํ•˜์—ฌ ๊ณ ๊ฐ๊ณผ์˜ ์ ‘์ ์„ ๋งŒ๋“ค๊ณ  ํ™•๋Œ€ํ•ด ๋‚˜๊ฐ‘๋‹ˆ๋‹ค. ์„ธ๊ณ„์ ์ธ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ๊ธฐ์—… ์—๋ธ๋งŒ ์ฝ”๋ฆฌ์•„(Edelman Korea)์—์„œ ๋‹ค๊ตญ์  ๊ธฐ์—…์˜ ๋ธŒ๋žœ๋“œ ์ „๋žต๊ณผ ํ™๋ณด๋ฅผ ๊ธฐํšํ–ˆ์œผ๋ฉฐ, ํ˜„๋Œ€๋ฐฑํ™”์ ์—์„œ๋Š” ํ•ด์™ธ ์ˆ˜์ž… ๋ช…ํ’ˆ ๋ธŒ๋žœ๋“œ์˜ ํ™๋ณด ๋ฐ ๋งˆ์ผ€ํŒ…์„ ์ฃผ๋„ํ–ˆ์Šต๋‹ˆ๋‹ค. ์ดํ›„ ์„ธ๊ณ„ ์ตœ๋Œ€ ๊ธ€๋กœ๋ฒŒ ํˆฌ์–ด๋ฆฌ์ฆ˜ ๋งˆ์ผ€ํŒ… ๊ธฐ์—… ์•„๋น„์•„๋ ™์Šค(Aviareps)์—์„œ ๋ณธ๋ถ€์žฅ (Korea Deputy Country Manager)๋ฅผ ์—ญ์ž„ํ•˜๋ฉฐ, ์ „ ์„ธ๊ณ„ ๋„์‹œ, ํ˜ธํ…”, ๋ฆฌ์กฐํŠธ์˜ ๋ธŒ๋žœ๋”ฉ๊ณผ ๋งˆ์ผ€ํŒ… ์—…๋ฌด๋ฅผ ์ด๊ด„ํ–ˆ์Šต๋‹ˆ๋‹ค. ํŠนํžˆ ํ•˜์™€์ด ๊ด€๊ด‘์ฒญ(Hawaii Tourism Authority)์˜ ์ „๋žต์  ๋ฆฌ๋ธŒ๋žœ๋”ฉ ์บ ํŽ˜์ธ๊ณผ ๋ฏธ๋””์–ด ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์ง„ํ–‰ํ•˜์—ฌ ํ•˜์™€์ด๋ฅผ ์ตœ๊ณ ์˜ ์—ฌ๊ฐ€ ๋ชฉ์ ์ง€๋กœ ํฌ์ง€์…”๋‹ํ•˜๋Š” ๋ฐ ๊ธฐ์—ฌํ–ˆ์œผ๋ฉฐ, ํ•œ๊ตญ์ธ ํ•˜์™€์ด ๋ฐฉ๋ฌธ๊ฐ ์ˆ˜๋ฅผ 4๋ฐฐ ์„ฑ์žฅ์‹œํ‚ค๋Š” ์„ฑ๊ณผ๋ฅผ ์ด๋ค˜์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ๋Š” ๋ธŒ๋žœ๋”ฉ, ๋งˆ์ผ€ํŒ…, ๋””์ž์ธ ๋ถ„์•ผ์˜ ์ „๋ฌธ๊ฐ€๋“ค๋กœ ๊ตฌ์„ฑ๋œ ํŒ€๊ณผ ํ•จ๊ป˜ ํฌ์‹œ์ฆŒ์Šค ํ˜ธํ…” ์•ค ๋ฆฌ์กฐํŠธ(Four Seasons Hotels and Resorts)๋ฅผ ๋น„๋กฏํ•œ ํ•˜์ด์—”๋“œ ํ˜ธ์Šคํ”ผํƒˆ๋ฆฌํ‹ฐ ๋ธŒ๋žœ๋“œ๋“ค์˜ ํ†ตํ•ฉ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์‹คํ–‰ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์—ด์ •๊ณผ ์ง๊ด€, ์•ˆ๋ชฉ, ํ†ต์ฐฐ๋ ฅ์„ ๋ฐ”ํƒ•์œผ๋กœ ํด๋ผ์ด์–ธํŠธ์˜ ๊ฐ€์น˜ ์žˆ๋Š” ๋ธŒ๋žœ๋“œ ํฌ์ง€์…”๋‹์„ ์ง€์›ํ•ฉ๋‹ˆ๋‹ค. ํ•œ๊ตญ์™ธ๊ตญ์–ด๋Œ€ํ•™๊ต(HUFS)์—์„œ ์ค‘๊ตญ์–ด๋ฅผ ์ „๊ณตํ–ˆ์œผ๋ฉฐ, ์˜คํ•˜์ด์˜ค ๋Œ€ํ•™๊ต(Ohio University)์—์„œ ๊ตญ์ œํ•™ ํ•™์‚ฌ ํ•™์œ„๋ฅผ ์ทจ๋“ํ–ˆ์Šต๋‹ˆ๋‹ค.



๊น€์ˆ˜์ง„ ๋ถ€์žฅ์€ ๋‰ด์š• ๊ด€๊ด‘์ฒญ(NYC Tourism), ์‹œ์• ํ‹€ ๊ด€๊ด‘์ฒญ (Visit Seattle), ๋ธŒ๋กœ๋“œ์›จ์ด(Broadway)๋ฅผ ๋น„๋กฏํ•œ ํ•ด์™ธ ํŠน๊ธ‰ ํ˜ธํ…”๊ณผ ๋‹ค์ˆ˜์˜ ๊ธ€๋กœ๋ฒŒ ์—ฌํ–‰ ๋ชฉ์ ์ง€์˜ ํ™๋ณด ๋ฐ ๋งˆ์ผ€ํŒ…์„ ๋ฆฌ๋“œํ•˜๋ฉฐ, ๊ฐ ๋ธŒ๋žœ๋“œ๊ฐ€ ํ•œ๊ตญ ์‹œ์žฅ์—์„œ ์ฐจ๋ณ„ํ™”๋œ ํฌ์ง€์…”๋‹์„ ๊ตฌ์ถ•ํ•  ์ˆ˜ ์žˆ๋„๋ก ์ „๋žต์  ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์ „๊ฐœํ•ด ์™”์Šต๋‹ˆ๋‹ค.

๋ธŒ๋žœ๋”ฉ๊ณผ ๋ฆฌ๋ธŒ๋žœ๋”ฉ ์บ ํŽ˜์ธ, ์…€๋Ÿฌ๋ธŒ๋ฆฌํ‹ฐ ๋งˆ์ผ€ํŒ…, TV ์ฝ”์—… ๋ฐ ์ดฌ์˜, ์†Œ์…œ ๋ฏธ๋””์–ด ์ „๋žต ๊ฐœ๋ฐœ ๋“ฑ ๋‹ค์–‘ํ•œ ์˜์—ญ์—์„œ ํ†ตํ•ฉ์ ์ด๊ณ  ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒํ•œ ๋งˆ์ผ€ํŒ… ํ”„๋กœ๊ทธ๋žจ์„ ๊ธฐํšํ•˜๊ณ  ์‹คํ–‰ํ•ฉ๋‹ˆ๋‹ค. ๊ตญ๋‚ด ์ฃผ์š” ๋ฏธ๋””์–ด, ๋ฐฉ์†ก์‚ฌ, ๋ธŒ๋žœ๋“œ, ์…€๋Ÿฌ๋ธŒ๋ฆฌํ‹ฐ, ์ธํ”Œ๋ฃจ์–ธ์„œ ๋“ฑ ํญ๋„“์€ ํŒŒํŠธ๋„ˆ์‹ญ๊ณผ ๋„คํŠธ์›Œํฌ๋ฅผ ๋ณด์œ ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์ด๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ํด๋ผ์ด์–ธํŠธ์˜ ๋ธŒ๋žœ๋“œ ๊ฐ€์น˜๋ฅผ ํšจ๊ณผ์ ์œผ๋กœ ์ „๋‹ฌํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. 

ํ˜„์žฌ ๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค์—์„œ ์ƒˆ๋กœ์šด ๋ฏธ๋””์–ด ํ™˜๊ฒฝ์— ์ตœ์ ํ™”๋œ ์ „๋žต์ ์ด๊ณ  ํฌ๋กœ์Šค์˜ค๋ฒ„์ ์ธ ํ•˜์ด์—”๋“œ ๋งˆ์ผ€ํŒ… ํ”„๋กœ๊ทธ๋žจ์„ ํ†ตํ•ด ํด๋ผ์ด์–ธํŠธ์˜ ์„ฑ๊ณต์ ์ธ ๋ธŒ๋žœ๋“œ ๊ตฌ์ถ•์„ ์ง€์›ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ดํ™”์—ฌ์ž๋Œ€ํ•™๊ต(Ewha Womans University)์—์„œ ๋…์–ด๋…๋ฌธํ•™๊ณผ ํ•™์‚ฌ ํ•™์œ„๋ฅผ ์ทจ๋“ํ–ˆ์Šต๋‹ˆ๋‹ค.

Copyright โ“’ 2026 brooks to rivers All rights reserved 

Copyright โ“’ 2026 ๋ธŒ๋ฃฉ์Šค ํˆฌ ๋ฆฌ๋ฒ„์Šค All rights reserved

b2R ์‚ฌ์ดํŠธ ๋‚ด ๋ชจ๋“  ์ปจํ…์ธ ๋Š” ์ €์ž‘๊ถŒ๋ฒ• ๋ฐ ๋ถ€์ •๊ฒฝ์Ÿ๋ฐฉ์ง€๋ฒ•์˜ ๋ณดํ˜ธ๋ฅผ ๋ฐ›๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ•ด๋‹น ์‚ฌ์ดํŠธ ๋‚ด์šฉ์„ ๋ฌด๋‹จ์œผ๋กœ ๋„์šฉ, ์œ ์‚ฌ ๋ณต์‚ฌ ๋ฐ ๋ณต์ œ ์‹œ ์ฒ˜๋ฒŒ๋˜์–ด ๋ฒ•์  ์กฐ์น˜ ๋Œ€์ƒ์ด ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.